The chief changemaker of Purple Pyjamas. She loves small business, big business and everything in between. She helps people solve problems through supporting them through change. She is an advocate for balance which is why yoga, walking, belly to belly conversation, good food and wine are non-negotiable parts of her life.

working on your business vs working in your business

Reflection

Reflection In previous blogs I have written about success coming from passion, persistence and patience, but I also believe you need reflection to ensure you are not working hard, pushing through – without cause. Media articles are constantly written about how everyone is too ‘busy’ and more recently others that deny the concept of busy…

subway business tips

Start Small Finish Big

Start small, Finish big Fred DeLuca one of the co-founders of Subway reckons 15 key lessons explain how he created this international franchise juggernaut. Whether you start small and want to stay small or have ambitions to be like Subway, these are 15 great tips from his book ‘Start Small Finish Big’. Start small: Keep the…

easter and business

Lessons from Rabbits

With all the rabbit paraphernalia about for Easter it got me thinking about some of our favourite rabbit characters and the things we can learn about business from them. Some wisdom from Rabbits: Everyone needs a friend who is all ears.  We can’t always go it alone. Sometimes we need a sounding board, preferably one…

business branding

Developing a Brand Toolkit

A good business is more than a good idea, and goes beyond a great product or service, a successful business creates a brand, fulfilling the promise between you and your customers.  Branding reflects everything you want your business to say about you.  If you’ve got your USP, have a clear understanding of your target market…

Dali chupa chubs logo

Developing a Logo

I discovered something interesting about the logo of Chupa Chups in an article in Virgin Magazine yesterday so I decided to investigate further.  Did you know… The lollipop made its first appearance in 1958, when the company founder Enric Bernat hatched the idea of placing a bonbon on a stick. He called the product “GOL,”…