The chief changemaker of Purple Pyjamas. She loves small business, big business and everything in between. She helps people solve problems through supporting them through change. She is an advocate for balance which is why yoga, walking, belly to belly conversation, good food and wine are non-negotiable parts of her life.
PEST Analysis – External To ensure your small business remains relevant to your target market you should be constantly examining trends. Working on the business not just in it. Using the PEST model, trends in the following areas should be examined to identify the potential opportunities or challenges for your business: Political / Legal: What…
CLAW – Internal Review I have developed a model to help you quickly identify the low-hanging fruit for improvement in your small business operations. Using the CLAW model you can quickly identify internal and customer feedback to identify areas of improvement for your business. What Costs too much? Review your P & L. What items…
