Everything will be okay in the end. If it’s not okay, it’s not the end.” John Lennon Business is tough at the moment. Governments have imposed restrictions, shut down establishments and limited the opportunities for many businesses to interact with customers in-person. The flow-on impacts have been and will be exponential. The worst might be yet to…
PEST Analysis – External To ensure your small business remains relevant to your target market you should be constantly examining trends. Working on the business not just in it. Using the PEST model, trends in the following areas should be examined to identify the potential opportunities or challenges for your business: Political / Legal: What…
CLAW – Internal Review I have developed a model to help you quickly identify the low-hanging fruit for improvement in your small business operations. Using the CLAW model you can quickly identify internal and customer feedback to identify areas of improvement for your business. What Costs too much? Review your P & L. What items…
You might know that I am currently writing a book that celebrates the Legacy of the late Anita Roddick, Social Activist and Founder of The Body Shop. She often claims that her early success was a series of fortunate accidents. But I know she was a woman ahead of her time. The key to her…
At the #smalbizfest event held yesterday there were a couple of consistent yet contradictory themes across each of the key presenters (and the MC). I find it can be hard for small business owner to convert the messages from executives of large corporates with big budgets or successful business owners who started in a space much…
The Business of Rain In Melbourne its that time of year. The temperature drops, the rain pours, the layers go on and it’s hard to drag ourselves out to be social. It also means that our customers are slightly less likely to always follow-through on appointments. It’s the time of year when the number of…