"Everything will be okay in the end. If it's not okay, it's not the end." John Lennon

This is not business as usual

Business Planning, Business Tips

Everything will be okay in the end. If it’s not okay, it’s not the end.” John Lennon Business is tough at the moment. Governments have imposed restrictions, shut down establishments and limited the opportunities for many businesses to interact with customers in-person. The flow-on impacts have been and will be exponential. The worst might be yet to…

PEST model

PEST Model for Trends

Business Tips

PEST Analysis – External To ensure your small business remains relevant to your target market you should be constantly examining trends.  Working on the business not just in it.  Using the PEST model, trends in the following areas should be examined to identify the potential opportunities or challenges for your business: Political / Legal: What…