The chief changemaker of Purple Pyjamas. She loves small business, big business and everything in between. She helps people solve problems through supporting them through change. She is an advocate for balance which is why yoga, walking, belly to belly conversation, good food and wine are non-negotiable parts of her life.
There are many ways to fund your start-up – your own funds, re-investing profits, traditional borrowing, loans for mates and crowdfunding. Crowdfunding is a way of financing your business through donations of money from the public. Crowdfunding is accelerating angel investing as it’s a way of helping a broader base of investors to back companies…
Congratulations – your business has grown and you are ready to take on your first employee. You have a steady cash flow and your profit margins indicate you can afford to pay someone around $25 per hour to help you out. Stop! $25 per hour could be more than it seems! Before employing someone you…
Public Relations is about finding ways to get your message out the public through journalists. Getting ‘free’ media coverage for your business / concept / social enterprise can help you reach your target market in a form that people generally feel is more credible than advertising or other promotional activities. While I advocate employing specialists for…
Last month I talked about how good it felt to clean-up my inbox and email systems. By going crazy with the delete button, using files and rules I have maintained a very healthy inbox. Now my attention has turned to the data I hold and manage. Not only mine but some of the clients who…
It’s autumn, it March – where has my summer gone? All of a sudden it feels like the days are shorter, the nights are longer, and the weather is changing. It’s a signal that it’s time to adjust to this new rhythm of life. Like nature, business cannot afford to sit still, we need to…
Apologies in advance for the cheesy bread puns! But is catching after I went on a tour of #Davies Bakery yesterday on behalf of #School Mum and #Aldi (Davies provides bread to all the Aldi stores in Victoria). Aside from being indulged with warm, fresh, chocolate hot cross buns and gourmet sandwiches I received a…