It’s the time of year when many of us celebrate Christmas. While historians reveal a very checkered past to what we now know as Christmas as a ‘story-catcher’, I am always intrigued to find out about people’s rituals and traditions. On my mother’s side, our heritage is German / Polish. So for us Christmas Eve…
Black Friday My inbox has been bombarded with Black Friday sales but not only today – for the whole week. My social media feeds are full of ads for Black Friday and even TV shows are creating infomercials disguised as information you need to know to get the best bargains before midnight! In fact I…
“Courage is not the absence of fear, but the triumph over it” Nelson Mandela Ever wish you were a little more courageous? Working with and researching great and aspiring entrepreneurs it seems courage is a characteristic they share. They have courage and the chutzpah to act on that courage! Courage can be defined as “the…
Top 5 Social Media Sites for Small Business 1. YouTube If you’re an expert in any niche, you have something to teach, and video is the perfect medium to use! With over a billion users and a preferred SEO site for Google, YouTube is the hub of online video marketing Where engagement is concerned, nothing performs better…
Many people have a fear of networking. I was fearful of networking ‘back in the day’ when networking was primarily about being thrust into a space where people try and sell you something, anything they’ve got – even if you are not remotely in the target market. You get trapped being sold to and leave…
Customer Service for Retailers “The purpose of business is to create and keep customers”. Peter Drucker It doesn’t matter how good your product is – products do not just ‘sell themselves’. You can’t just open your doors and expect customers to come in – and keep coming back unless you give them the customer service…