Ok so it’s dinner time and the phone rings – guaranteed it will be someone trying to sell you something. Nine times out of ten that is something you don’t want, but sometimes they have called just at the right time. You need what they have. Before you dismiss the idea of using telemarketing in…
A few things have happened recently that further invigorated my passion for small businesses to have a ‘dummies guide’ to what they do. Clients who faced family tragedies and had to drop their business focus and be immersed in grief. Through good management and some luck, their businesses proved to be robust enough to continue…
Customer service does not begin and end with a sale. Your customer service is defined by all of the interactions you have with your customer before, during and after the sale. To improve your level of customer service you need to review all of these interactions or ‘touch points’. Customer touch points are your brand’s…
99 ways poster Purple Pyjamas 1_0 What are your plans to prepare for Christmas?
“91% of companies claim to be customer focussed – only 10% of customers agree” (Forrester Research 2012) The key to good customer service is building good relationships with your customers. A happy customer will return often and is likely to spend more. To ensure you provide the best customer service: Know what your customers consider…
There are many interpretations of the 7 Steps to Selling. Here’s one. The key to the seven steps is to make sure you go through each step even if it takes a little or a long time. Skip a step and you might find yourself starting all over. 7 Steps to selling 1. Make initial…