The chief changemaker of Purple Pyjamas. She loves small business, big business and everything in between. She helps people solve problems through supporting them through change. She is an advocate for balance which is why yoga, walking, belly to belly conversation, good food and wine are non-negotiable parts of her life.

USP in small business

Seven Ideas from Small Business Big Marketing

Seven Ideas from Small Business Big Marketing There were many interesting, some conflicting,  views at the Small Business Big Marketing Presentations on Thursday.   I’ve summarised some of the quotes and views on how to make your business different.  Here I have given my take on what the messages were for small business. 1.  “Be Yourself…

Are there new business ideas

Can You Have a New Small Business Idea?

Are there new business ideas anymore or just interpretations of old ones? #Dr Ken Cato of Cato Brand Partners at the #Small Business Big Marketing presentation yesterday claimed that for business ideas “uniqueness is dead”.  And if there are ground-breaking ideas – it becomes quickly known and copied by others.  Just as I have copied…

Setting Up for Success

It’s rare that we succeed through sheer luck! Persistence, patience and perseverance lead to reward, whatever you put your mind to.  And for most things perfection is unattainable, as in yoga, learning about business is an ongoing journey not a destination. Today I have committed to leading a 21 Day Blog Challenge. Like exercise it…