You might know that I am currently writing a book that celebrates the Legacy of the late Anita Roddick, Social Activist and Founder of The Body Shop. She often claims that her early success was a series of fortunate accidents. But I know she was a woman ahead of her time. The key to her…
“A goal properly set is halfway reached.” Abraham Lincoln However – getting clarity on goals can be the issue – particularly when in a project setting where there are multiple teams or organisations brought together to achieve a specific assignment. Meetings, when done well, are great places to set goals: reach consensus, make decisions, brainstorm,…
Limit Your Choices As you know I am a big fan of routine and segmenting non-important decisions: Roast on a Sunday, filling up with petrol on a Wednesday, laying out my clothes for the week (and having a ‘uniform’) – it turns out there is science behind my madness! A few decades of research has…
I keep running into statistics that show the positive impact of video for small business being able to improve their marketing efforts through better customer engagement and recall. Using the functions of your smart phone and the youtube platform, video can be a great way of building your authenticity with customers. Here is what I…
Ok – so you have an extra day this year – what are you going to do with it?! Coming only once every four years, Leap Day, February 29, is a great opportunity for small-business owners to do something special for customers, suppliers, or even your favourite charities. Some things you might not know about Leap Years: Leap…
We all know that as an integral part of your marketing effort, your SEO (Search Engine Optimisation) strategy, needs to be reviewed regularly to ensure your customers are able to find you. Unfortunately for small business, social enterprise (or anyone for that matter!) there is no magic bullet to guarantee your web site will appear on the first page…