The chief changemaker of Purple Pyjamas. She loves small business, big business and everything in between. She helps people solve problems through supporting them through change. She is an advocate for balance which is why yoga, walking, belly to belly conversation, good food and wine are non-negotiable parts of her life.

The 80/20 Rule for Marketing

Marketing

Kick start your small business marketing plan with the 80/20 rule., Marketing begins – not with ideas – but with data! Did you know that in general terms, 80% of your revenue comes from 20% of your loyal customers and their networks? The old 80/20 rule or Pareto Principle was created in 1906 by economist…