Don’t apologise for your price! A friend and I met for lunch yesterday and had some time beforehand to peruse the bespoke shops and an art gallery. In the Gallery, the artworks were lovely. A particular piece caught the eye of my friend. She had been looking for an artwork for one of her walls. This…
This is a great piece of marketing from Scott Pape! Cleverly written and very enticing for fans of his. You get a discount on his new book The Barefoot Investor for Families – yay! But he also adds a guilt trip – you are also encouraged to buy three copies at the discounted price so…
Ted Levitt, past editor of the Harvard Business Review declared – “entrepreneurship was the sacred mushroom of the 1980’s…delusively greater and grander than it was”. Despite this illusion and the lack of a definitive answer to the entrepreneurial mystery, many institutions have capitalised on teaching entrepreneurship for decades. Hoping to emulate the achievements of visionary leaders…
Module 1 design sample
Kick start your small business marketing plan with the 80/20 rule., Marketing begins – not with ideas – but with data! Did you know that in general terms, 80% of your revenue comes from 20% of your loyal customers and their networks? The old 80/20 rule or Pareto Principle was created in 1906 by economist…
I have discovered entrepreneurs can be a little crazy. They have out of the box ideas, a high appetite for risk and a zany approach to success. While undertaking research for my book on the Legacy of Anita Roddick (a self confessed ‘crazy person’) I have dived deep into trying to understand what made her…