The balance between traditional and non-traditional media for small business operators. Not every customer is the same. My mother does not use social media. She is not one of those grandmas’ who wants to connect with her grandkids through socials or Skype or messenger. You will get a text or a phone call (and she…
Black Friday My inbox has been bombarded with Black Friday sales but not only today – for the whole week. My social media feeds are full of ads for Black Friday and even TV shows are creating infomercials disguised as information you need to know to get the best bargains before midnight! In fact I…
Top 5 Social Media Sites for Small Business 1. YouTube If you’re an expert in any niche, you have something to teach, and video is the perfect medium to use! With over a billion users and a preferred SEO site for Google, YouTube is the hub of online video marketing Where engagement is concerned, nothing performs better…
Many people have a fear of networking. I was fearful of networking ‘back in the day’ when networking was primarily about being thrust into a space where people try and sell you something, anything they’ve got – even if you are not remotely in the target market. You get trapped being sold to and leave…
Don’t apologise for your price! A friend and I met for lunch yesterday and had some time beforehand to peruse the bespoke shops and an art gallery. In the Gallery, the artworks were lovely. A particular piece caught the eye of my friend. She had been looking for an artwork for one of her walls. This…
This is a great piece of marketing from Scott Pape! Cleverly written and very enticing for fans of his. You get a discount on his new book The Barefoot Investor for Families – yay! But he also adds a guilt trip – you are also encouraged to buy three copies at the discounted price so…