You may have been in business for a while - you’ve got a great product or service, you have some loyal customers but you’re just not making the profit you had expected at this point. What is going wrong?
Marketing can be your key to business success and growth. If you are finding it hard to work 'on' your business because you are too busy working 'in' it - we can help you. Simple and effective marketing ideas can transform your business.
We can help you identify quick fix and long term solutions to making your business as good as it can be in a way you can’t on your own. We ask the hard questions, confront your demons and set you up for long-term success.
All businesses are unique, all operators are too - so we don’t have a one size fits all approach.
Get in touch to find out how I can help Vickie@purplepyjamas.com.au
Are you stuck in a rut and don't know how to move on? Do you have a business idea you need guidance with? Do you run an enterprise that is not drawing a profit? Is there a hobby you want to turn into a business? We can help you explore your personal and professional ambitions and barriers. We help you with ideas to do to get you on track.
Find out if I can help you firstname.lastname@example.org
Business operates in an 'ever changing' environment. If you are stuck without the time to dedicate to working on your business rather than in it - a group masterclass could be for you. If you have an area you need to focus on small group courses can help you get the most out of your business. Two-hour courses on marketing, market planning, market research, time management are available for a maximum of 8 participants.
We hold group training in a number of locations including Melbourne and the Riverina. If you want to be part of a business group training activity contact us: email@example.com
Beyond Business Groups
Are you a solo business entrepreneur looking to improve your business? Would you like a social outlet where you can talk business, drink coffee (or wine) and learn from, and with, like-minded people?
Beyond Business Groups is a new type of business group. Just like a book group but for business - locally based like-minded business owners get together each month to have fun, share, learn and take action on your business. In preparation for your meetings members receive monthly business modules with consolidated and contemporary information and tools. Over the course of a year every aspect of your business will be reviewed. By working in groups you gain collective wisdom and the opportunity to bounce ideas.
Monthly topics include vision, mission, branding, time management, financials, marketing including social media, content marketing and much more. We started our first round of groups in February 2019 and are opening another round in July. Join our newsletter to stay in touch.
A facilitator makes it easy for a team of people to achieve a shared purpose.
Have you ever been part of a team day or planning session that felt like a waste of time? Have you been part of a session where the facilitator pushes through the agenda and seems to miss what is really going on in the room? If you need a good facilitator for a planning day or kick-off meeting, Vickie can help you.
The process is one part of the equation with facilitation. While a good facilitator has effective processes, a great facilitator enables change in the process to ensure the group is getting the most out of each interaction. Honed over years of practice I a range of tools and methods to keep participants engaged, on track and to ensure you come out with the results you want.
Vickie is an expert facilitator. After she has worked with your team you will get the results you want and be left wondering what she did. Now that is the sign of a good facilitator!
Facilitation is not a one size fits all concept. For further information contact me: Vickie@purplepyjamas.com.au
Research is the backbone of growth and improvement whether you are a business owner, social entrepreneur, start-up, social innovator or intrapreneur. You can't hide behind a cloud of assumptions if you are determined to change. We can research on your behalf or provide the tools to help you uncover the basics of research.
As a fan of action research methodology, we don't wait for the final report, we give feedback so you can use the information to make business improvements as we go. If you need someone to paint an honest picture of your current situation and provide tools for change. Contact us.
Everybody needs one - no-one wants to do it - but a good business plan can be vital to business success. You can use it as a tool to attract investors or as way of keeping you on track towards your business goals. The process of developing a plan in itself is a great way for you to being clear about what you want to achieve in your business. We start by matching your vision with research and realistic goals and targets. If you really want to know if your business is going to work, or how long it's going to take before you start to make a profit then talk to us about business planning. firstname.lastname@example.org
Systems and Process Review
Do you feel like some days you are going around in circles? Don't know where the time went and why your 'to-do' list gets longer rather than shorter? If you want to create a more efficient business and know how to turn your 'to-do' list into a 'tah-dah' one then get in touch. Sometimes the low-hanging fruit in any business is just a matter of a systems review and when you are immersed in your business it can be hard to see what it looks like from the outside. Get in touch.