Public Relations is about finding ways to get your message out the public through journalists. Getting ‘free’ media coverage for your business / concept / social enterprise can help you reach your target market in a form that people generally feel is more credible than advertising or other promotional activities. While I advocate employing specialists for…
Last month I talked about how good it felt to clean-up my inbox and email systems. By going crazy with the delete button, using files and rules I have maintained a very healthy inbox. Now my attention has turned to the data I hold and manage. Not only mine but some of the clients who…
It’s autumn, it March – where has my summer gone? All of a sudden it feels like the days are shorter, the nights are longer, and the weather is changing. It’s a signal that it’s time to adjust to this new rhythm of life. Like nature, business cannot afford to sit still, we need to…
Apologies in advance for the cheesy bread puns! But is catching after I went on a tour of #Davies Bakery yesterday on behalf of #School Mum and #Aldi (Davies provides bread to all the Aldi stores in Victoria). Aside from being indulged with warm, fresh, chocolate hot cross buns and gourmet sandwiches I received a…
Why do you want to start a business? Maybe you have a great idea for a business, no ideas but a desire to start a business or perhaps you’re ready to take your hobby and make ‘real money’ from it. For the people I have worked with on business training there are a group who…
I had to make a big purchase decision recently – a dishwasher. After 12 great years ours had broken down and let’s face it – life is not so great without a dishwasher – and the 9 and 12 year olds weren’t that efficient! Like me, people are increasingly turning to online reviews and social…