I have broken some of my own rules over the past few months. I have been totally focussed on working ‘in’ my business, rather than ‘on it’. It’s what I bang on about to my own clients and yet I found myself falling into the same trap of being busy but no necessarily productive –…
Operations One of the best investments you can make when setting up your small business is to begin to create a ‘dummies guide’ to the way you operate. No one will ever do it the same way as you – but unless you create a guide – how can anyone understand just the way you…
Last month I talked about how good it felt to clean-up my inbox and email systems. By going crazy with the delete button, using files and rules I have maintained a very healthy inbox. Now my attention has turned to the data I hold and manage. Not only mine but some of the clients who…
A few things have happened recently that further invigorated my passion for small businesses to have a ‘dummies guide’ to what they do. Clients who faced family tragedies and had to drop their business focus and be immersed in grief. Through good management and some luck, their businesses proved to be robust enough to continue…
Good brands build trust through consistency. Since the famous move by McDonalds to ‘methodise’ hamburgers, research into successful brands from around the world has proven that you don’t need a perfect product to be a market leader, but a consistent product usually gets the largest share of the market. While there is some merit in…
Two of my clients this week have run into some trouble. They have Personal Training (PT) businesses, they are injured and their injuries require surgery. Now while this is not the end of the world – you can run a PT session lying on your back and in your PJ’s if you want, but definitely…