Have you considered using promotional products as a marketing strategy for your business? I have come across a lot of promotional products in my time. Lugging home wads of paper and products from conferences, presentations and breakfast. Some of them go straight to the recycling bin, others gater dust in far off cupboards. Some are clever,…
One of my clients (Anna from #The Big Freeze), is currently seeking partners for her event to be held next June (an amazing winter festival for families who want to experience snow). Many businesses get approached to sponsor events, activities, teams or charities. I have been on the giving and receiving end of event management partnerships. I…
At the #smalbizfest event held yesterday there were a couple of consistent yet contradictory themes across each of the key presenters (and the MC). I find it can be hard for small business owner to convert the messages from executives of large corporates with big budgets or successful business owners who started in a space much…
You have to have it. What is ‘it’? ‘It’ is the ability to present your idea, your vision, your goals. Presentation skills are a requirement of the modern entrepreneur. While many of us are happy to hide behind a keyboard for most of the day – eventually if you want to build a successful business…
In 1999 in his book The Dream Society, futurist #Rolf Jensen predicted a business world in 2020 which will have shifted from a need driven focus to a story-driven connection with consumers. Is he right? The scenario he paints in 1999 is one where ‘we are in the twilight of a society based on data.…
At lunch today we talked about what was holding us back from success. Sitting amongst a group of very successful women I found it hard to fathom that fear of success rates amongst them. When an opportunity sounds too good to be true we can self sabotage. Both fear of success and fear of failure…