assume nothing and innovate

Brain power

Many of you know that I am a fan of routine – doing things at the same time each week so that I don’t have to think about them. I am the person who sorts out what they are going to wear for the week in one hit, has meals planned and fills up with…

screen shot google analytics

Basic analytics for small business

“What you don’t track, you can’t measure. What you can’t measure, you can’t improve!” When it comes to doing business online is not to do it blindly. There are lots of tools available and you don’t have to spend any money to do it! SMB’s can create stronger businesses by collecting and interpreting data to…

The real cost of employing someone

The hidden costs of employing someone

Congratulations – your business has grown and you are ready to take on your first employee. You have a steady cash flow and your profit margins indicate you can afford to pay someone around $25 per hour to help you out. Stop! $25 per hour could be more than it seems! Before employing someone you…

are you brave enough to be a purple cow

Being Brave in Small Business

How to Be Brave in Small Business With #Seth Godin currently in Melbourne painting the town ‘purple’ – I have sought inspiration from him once again. It starts with the uncomfortable realisation that if you have a ‘remarkable’ business or business idea – not everyone is going to like it and not everyone is going…