Preparing your small business for 2023 starts with you! We expect 2023 will be a year of change, promise, and growth for all of us but it won’t be without challenges. The business landscape has been significantly altered by the COVID pandemic forever and businesses will need to constantly adapt. Businesses that successfully leverage change…
Customer Service for Retailers “The purpose of business is to create and keep customers”. Peter Drucker It doesn’t matter how good your product is – products do not just ‘sell themselves’. You can’t just open your doors and expect customers to come in – and keep coming back unless you give them the customer service…
Ok so it’s a long way from Christmas (unless you are in retail!) but how many of you are planning to send Christmas / Season’s Greetings cards / e-cards to your customers this year? As a small business operator – seasonal cards are a great idea – but only if it’s part of your communication…
“What you don’t track, you can’t measure. What you can’t measure, you can’t improve!” When it comes to doing business online is not to do it blindly. There are lots of tools available and you don’t have to spend any money to do it! SMB’s can create stronger businesses by collecting and interpreting data to…
If it’s one thing Melbourne does well, it’s events. Moving masses of people in and out of venues, on and off public transport in a relatively smooth fashion. From my perspective the one thing that consistently lets events down seems to be the inability to predict certain events and make contingencies for them. Too often business…
Customer service does not begin and end with a sale. Your customer service is defined by all of the interactions you have with your customer before, during and after the sale. To improve your level of customer service you need to review all of these interactions or ‘touch points’. Customer touch points are your brand’s…