Customer Service for Retailers “The purpose of business is to create and keep customers”. Peter Drucker It doesn’t matter how good your product is – products do not just ‘sell themselves’. You can’t just open your doors and expect customers to come in – and keep coming back unless you give them the customer service…
Having spent the last month in Europe it is no surprise that your experience is enhanced or diminished by the people you meet and as you travel – the customer service (or lack thereof that you receive).For some people customer service comes naturally, they go above and beyond without trying. For others you can sense…
What are you selling? In a presentation by #Mark Bouris today, he re-enforced my strong belief that creating a business around your purpose is more important that your product. He talked about acquiring the taste of coffee and tea – bitter on the tongue but sweet on the provoking memories of nurturing brought about by…
“91% of companies claim to be customer focussed – only 10% of customers agree” (Forrester Research 2012) The key to good customer service is building good relationships with your customers. A happy customer will return often and is likely to spend more. To ensure you provide the best customer service: Know what your customers consider…
One of my clients confessed this week about the clock in her clinic. It is missing the number 11. But why? To the casual observer, one may not notice, but to the people who are anxious and / or have attention to detail, it could be of the first things they notice… and it is…
Typically we buy from people we like. And people who are charismatic. In my last blog I talked about the characteristics of charismatic people which included their ability to openly share their failings – usually with good humour. Watching the social media space I often get a giggle out of some of the Memes people…