Preparing your small business for 2023 starts with you! We expect 2023 will be a year of change, promise, and growth for all of us but it won’t be without challenges.
The business landscape has been significantly altered by the COVID pandemic forever and businesses will need to constantly adapt.
Businesses that successfully leverage change will be best equipped for success in 2023.
Here are five things you can do to prepare your small business for 2023:
- Start with an attitude of gratitude
start with an attitude of gratitude. Reflect on the positive things that happened this year and the wonderful people you have in your life (family, friends, employees, and customers). It’s easy to get carried away with what went wrong and what you need to change next year. But before you go down that road, take time to acknowledge what went right and the people helping grow your small business.
- Take care of yourself
Are you experiencing burnout? Set some non-negotiable self-care goals – is it yoga, walking, the gym, or dinner with friends? Consider what you missed most in 2022 and prioritise them for 2023. Take some time to reflect on what you would like to learn in 2023 and Pinpoint professional development opportunities – training courses, conferences, and events. Make sure you also plan your holiday for 2023 so there is plenty of time for preparation.
- Re-image your customer experience (CX)
Now is the time to consider how you’ll prioritise your customers and their sentiments moving forward to provide a better customer experience.
The world’s fastest-growing brands are continuously improving their customer experience. As a result, consumers are increasingly beginning to expect the same from their local businesses.
Putting the consumer at the heart of your service has a number of benefits, from helping to increase sales to boosting employee satisfaction. Small business that focus on their existing customer pool and prioritise the business-customer relationship over one-time transactions do better than those trying to chase new customers.
Review your marketing plan and consider video. Research has found that 84 percent of consumers have been convinced to buy a product after watching a video clip. That’s the power of video, and it’s going to be equally (if not more) powerful in 2023.
You don’t need to invest a lot in a professional production. Amateur video content, such as piece-to-camera social media stories and behind-the-scenes clips, appear more authentic in the eye of consumers. This is good news for merchants looking for highly effective, low-budget advertising content to grow their business in 2023.
Evaluate your previous year’s results and set goals for the year ahead. Tweak your business and marketing plans, review your branding, evaluate your sales funnels, and diarise significant events.
These are five simple things you can do before the end of the year to help in preparing your small business for 2023.