Preparing your small business for 2023 starts with you! We expect 2023 will be a year of change, promise, and growth for all of us but it won’t be without challenges. The business landscape has been significantly altered by the COVID pandemic forever and businesses will need to constantly adapt. Businesses that successfully leverage change…
Black Friday My inbox has been bombarded with Black Friday sales but not only today – for the whole week. My social media feeds are full of ads for Black Friday and even TV shows are creating infomercials disguised as information you need to know to get the best bargains before midnight! In fact I…
Many people have a fear of networking. I was fearful of networking ‘back in the day’ when networking was primarily about being thrust into a space where people try and sell you something, anything they’ve got – even if you are not remotely in the target market. You get trapped being sold to and leave…
This is a great piece of marketing from Scott Pape! Cleverly written and very enticing for fans of his. You get a discount on his new book The Barefoot Investor for Families – yay! But he also adds a guilt trip – you are also encouraged to buy three copies at the discounted price so…
9 Marketing tricks from retailers – to be aware of – or to copy! Retailers are smart. They have done their research and know our weaknesses. They know how to make us use more and spend more. You can use these tactics in your own small business – or be sure to be aware of…
Skimming through my inbox today I almost had one of those ‘oh no’ – (in fact it was a little more graphic than that!) Announced in the on-line publication #Start-Up Smart were two new business courses – I felt sick. Established companies, clever names, fancy pages, great mentors. In terms of product and marketing I…