We tend to overcomplicate business. But having worked in micro businesses and international businesses, the core idea is the same. Business is no more than buying and selling. Traditionally this was called trading.
Business stripped bare is nothing more than buying and selling. As the business operator you have something to sell that’s different from what’s out there in the market place, at price where you can make a profit, to someone who knows about you and wants to buy from you at a price they get value from.
This breaks down to good products or services, the right pricing, and access to your target market.
You can have the most amazing products and services in the world but there is no point unless the right people know about you! You won’t sell a great product or service to customers who don’t see the value in it. There is no point producing a product or service if you can’t make a sustainable profit in the interaction with your customers.
Get the simple trading concept right before you work on everything else and your business will have the foundations to grow and prosper!