Don't throw the baby out with the bath water

Do you have Luddites in your customer mix?

The balance between traditional and non-traditional media for small business operators. Not every customer is the same. My mother does not use social media. She is not one of those grandmas’ who wants to connect with her grandkids through socials or Skype or messenger. You will get a text or a phone call (and she…

The Top 5 Social Media Sites for Small Business

Top 5 Social Media Sites for Small Business 1. YouTube If you’re an expert in any niche, you have something to teach, and video is the perfect medium to use! With over a billion users and a preferred SEO site for Google, YouTube is the hub of online video marketing Where engagement is concerned, nothing performs better…

deciding on how to buy a dishwasher

Why will your customers choose you?

I had to make a big purchase decision recently – a dishwasher. After 12 great years ours had broken down and let’s face it – life is not so great without a dishwasher – and the 9 and 12 year olds weren’t that efficient! Like me, people are increasingly turning to online reviews and social…

starting pinterest for small business

Getting Started on Pinterest

So what is Pinterest about? Pinterest has been around for a while yet many people do not currently use it for their business.  If you have thought about getting ‘ your business on board’ Pinterest – here are some basic tools to get you started. What is Pinterest? Pinterest is a site about visual discovery. …

Facebook logo

Facebook Tips

The workshop with Sam Shazzam was another reminder about what Facebook is – it’s social media repeat ‘SOCIAL’ – and as a business we need to respect that when using it for promoting our business. As the woman behind Aldi Mum, School Mum and Good Funny Smart, as expected, Sam made some great points.  As…

Sam Shazzam Good funny Smart

Facebook

Are you determined to better utilise Facebook for your small business in 2014? Join my friend and Facebook Guru Sam Shazzam at a Melbourne workshop that will give you the tips and tricks that will help you engage your customers on Facebook. Sam Shazzam established her first online business in 2007, the ground-breaking social enterprise…