Top 5 Social Media Sites for Small Business
If you’re an expert in any niche, you have something to teach, and video is the perfect medium to use!
With over a billion users and a preferred SEO site for Google, YouTube is the hub of online video marketing
Where engagement is concerned, nothing performs better than video, and this trend is only set to increase. From an SEO perspective, having a YouTube channel with your main content on it is also a massive bonus. And, recording your content in video form gives you endless scope for repurposing it into any other form you need, from written posts to audio and other social media content.
If you have a strong visual, educational, or creative component do exceptionally well on YouTube.
Facebook has been the go-to for entrepreneurs with Facebook seeking the business audience offering business pages on which you can create interesting content for your target market. With around 2 billion active users there’s potential and power in Facebook, particularly if you want to put videos up on Facebook Live. However, the algorithms change all the time and it has become increasingly difficult to achieve effective reach and engagement without advertising. But advertising can be cheap.
The combination of advertising, a highly engaged page, and dedicated Facebook Groups is extremely effective.
Instagram is hugely popular as a visual platform. If your target market is the type glued to smartphones, this is a good platform to consider. With over 700 million active users it’s a great platform for creating highly engaged followers.
Just remember it’s a visual medium so every post needs an amazing image, and the most successful brands on Insta have a consistent look to all photos.
If you’re a less visual brand and good at using your words, Twitter is a good platform to get your opinions heard. The reach you can achieve by sharing interesting content is amazing. It’s a very popular platform for businesses. Work out how to use hashtags and keep your bites of info to less than 280 characters Tweet and a new audience awaits.
LinkedIn is great for B2B business combining social and corporate. It’s easy to connect with other professionals in your field and reach people in specific industries with particular roles.
LinkedIn features a blogging platform – you can repurpose content from your main blog, and post it on LinkedIn or create a revised short-form version.
Over to you...
Whichever one you choose, make sure your target market goes there. Make sure you learn all you can to get the most from the social (their tutorials are generally really great), set social goals and don't forget to measure your success. You can't change what you don't measure.