Public Relations is about finding ways to get your message out the public through journalists. Getting ‘free’ media coverage for your business / concept / social enterprise can help you reach your target market in a form that people generally feel is more credible than advertising or other promotional activities. While I advocate employing specialists for…
Last month I talked about how good it felt to clean-up my inbox and email systems. By going crazy with the delete button, using files and rules I have maintained a very healthy inbox. Now my attention has turned to the data I hold and manage. Not only mine but some of the clients who…
It’s autumn, it March – where has my summer gone? All of a sudden it feels like the days are shorter, the nights are longer, and the weather is changing. It’s a signal that it’s time to adjust to this new rhythm of life. Like nature, business cannot afford to sit still, we need to…