A good business is more than a good idea, and goes beyond a great product or service, a successful business creates a brand, fulfilling the promise between you and your customers. Branding reflects everything you want your business to say about you. If you’ve got your USP, have a clear understanding of your target market the best branding for your business should be simple process.
In this blog, guest writer Caroline of Black Mouse Design gives you the steps you need to take to develop branding for your business.
This includes getting organized to develop a Brand Toolkit, how to select a graphic designer and what you need to do to prepare yourself for briefing a designer.
As a designer herself she also talks about how to get the most from your relationship with your designer to deliver the results you want for your business. See her blog here…
