How to price your artwork

Do not Apologise for your Price

Marketing, USP

Don’t apologise for your price! A friend and I met for lunch yesterday and had some time beforehand to peruse the bespoke shops and an art gallery. In the Gallery, the artworks were lovely.  A particular piece caught the eye of my friend.  She had been looking for an artwork for one of her walls. This…

Unique Selling Proposition

USP

I’ve said it many times – the most important key to success is you – and the second most important is your USP (Unique Selling Proposition). Just as you should celebrate how you are different to everyone else, your brand should be recognised as being different from your competitors. And it’s not just once –…