Don’t apologise for your price! A friend and I met for lunch yesterday and had some time beforehand to peruse the bespoke shops and an art gallery. In the Gallery, the artworks were lovely. A particular piece caught the eye of my friend. She had been looking for an artwork for one of her walls. This…
I’ve said it many times – the most important key to success is you – and the second most important is your USP (Unique Selling Proposition). Just as you should celebrate how you are different to everyone else, your brand should be recognised as being different from your competitors. And it’s not just once –…
Are there new business ideas anymore or just interpretations of old ones? #Dr Ken Cato of Cato Brand Partners at the #Small Business Big Marketing presentation yesterday claimed that for business ideas “uniqueness is dead”. And if there are ground-breaking ideas – it becomes quickly known and copied by others. Just as I have copied…
Skimming through my inbox today I almost had one of those ‘oh no’ – (in fact it was a little more graphic than that!) Announced in the on-line publication #Start-Up Smart were two new business courses – I felt sick. Established companies, clever names, fancy pages, great mentors. In terms of product and marketing I…
A good business is more than a good idea, and goes beyond a great product or service, a successful business creates a brand, fulfilling the promise between you and your customers. Branding reflects everything you want your business to say about you. If you’ve got your USP, have a clear understanding of your target market…
There is a reason there is a whole supermarket aisle dedicated to chocolate. It because we all have different tastes. And if we didn’t have different tastes 10 years ago, the chocolate industry has convinced us that we do! Chocolate is bought for a variety of reasons: just because it was looking at me; because…