I keep running into statistics that show the positive impact of video for small business being able to improve their marketing efforts through better customer engagement and recall. Using the functions of your smart phone and the youtube platform, video can be a great way of building your authenticity with customers.
Here is what I found about why video is a good idea for small business:
- Just over 45% of internet users view an online video once a month.
- 100 million people worldwide watch at least one video per day.
- Website visitors are 64% more likely to make a purchase after watching a video.
- 80% of viewers recall watching a video ad up to 30 days after seeing it.
And the secrets to a good video:
- A little bit of humour can be a great way to keep people engaged.
- Frame the problem and emphasize the solution.
- Where appropriate use interesting visuals to keep viewers focused.
- If you can, show your product or service in action. People like to see what you do.
- Great videos seem to be less than 2-minutes so keep things short and sweet!
So I am inspired to try and create a few videos for Purple Pyjamas over the next month – does anyone want to join me on a video challenge?!
