Facebook right now After the craze of the #Chewbacka video on Facebook, I tuned into a webinar last week on the best way to use Facebook to achieve ‘reach’ through engagement. Facebook is a ever changing beast and just when we think we have it right – something changes. There are around 100K weights in…
I keep running into statistics that show the positive impact of video for small business being able to improve their marketing efforts through better customer engagement and recall. Using the functions of your smart phone and the youtube platform, video can be a great way of building your authenticity with customers. Here is what I…
Ok – so you have an extra day this year – what are you going to do with it?! Coming only once every four years, Leap Day, February 29, is a great opportunity for small-business owners to do something special for customers, suppliers, or even your favourite charities. Some things you might not know about Leap Years: Leap…
We all know that as an integral part of your marketing effort, your SEO (Search Engine Optimisation) strategy, needs to be reviewed regularly to ensure your customers are able to find you. Unfortunately for small business, social enterprise (or anyone for that matter!) there is no magic bullet to guarantee your web site will appear on the first page…
The one thing you can do over the holidays is google yourself. Yep type in your name and see what pops up. Is it your Facebook page? An old job? A Youtube clip? Now google your business name – are you on the top of the list? As the owner of a small business your personal…
Have you considered using promotional products as a marketing strategy for your business? I have come across a lot of promotional products in my time. Lugging home wads of paper and products from conferences, presentations and breakfast. Some of them go straight to the recycling bin, others gater dust in far off cupboards. Some are clever,…