If you stream any business news, you would be forgiven for thinking that starting a business is as easy as setting up a blog and a Facebook page and the money starts rolling in! We all wish it were that easy. And while there are some great stories of successful entrepreneurs whose star has risen…
Christmas is four weeks away – so now is the time for you to be productive – starting with the space around you. Whether you work your small business from a home office, shared space, or the local cafe – here are some things you can do to improve your health, creativity and productivity: 1. Your monitor /…
Have you considered using promotional products as a marketing strategy for your business? I have come across a lot of promotional products in my time. Lugging home wads of paper and products from conferences, presentations and breakfast. Some of them go straight to the recycling bin, others gater dust in far off cupboards. Some are clever,…
The Business of Rain In Melbourne its that time of year. The temperature drops, the rain pours, the layers go on and it’s hard to drag ourselves out to be social. It also means that our customers are slightly less likely to always follow-through on appointments. It’s the time of year when the number of…
Good brands build trust through consistency. Since the famous move by McDonalds to ‘methodise’ hamburgers, research into successful brands from around the world has proven that you don’t need a perfect product to be a market leader, but a consistent product usually gets the largest share of the market. While there is some merit in…
It’s rare that we succeed through sheer luck! Persistence, patience and perseverance lead to reward, whatever you put your mind to. And for most things perfection is unattainable, as in yoga, learning about business is an ongoing journey not a destination. Today I have committed to leading a 21 Day Blog Challenge. Like exercise it…