How do you raise your prices without upsetting your loyal customers? Pricing is one of the hardest tasks to undertake as a business owner. How do I set prices that attract the right clients and give me the return I deserve? Generally when small business owners start out they undervalue themselves and consequently undercharge their…
Here are some things you should do before signing off on 2018 1. Celebrate your successes And to acknowledge your mistakes. What did you learn, what did you love? What are you going to do more of in 2018? Reflect on 2017 and plan your goals – business and personal. While they should be SMART…
CLAW – Internal Review I have developed a model to help you quickly identify the low-hanging fruit for improvement in your small business operations. Using the CLAW model you can quickly identify internal and customer feedback to identify areas of improvement for your business. What Costs too much? Review your P & L. What items…
As a small business operator we have little time to work on our business even when we know it’s important for future growth. Start by turning your ‘to do’ lists into ‘tah dah’ lists and focus on two other things to finish the week by: Don’t create a ‘to do’ list – make a “Tah-Dah”…
I keep running into statistics that show the positive impact of video for small business being able to improve their marketing efforts through better customer engagement and recall. Using the functions of your smart phone and the youtube platform, video can be a great way of building your authenticity with customers. Here is what I…
Ok – so you have an extra day this year – what are you going to do with it?! Coming only once every four years, Leap Day, February 29, is a great opportunity for small-business owners to do something special for customers, suppliers, or even your favourite charities. Some things you might not know about Leap Years: Leap…