target market

Why saying no is good for business

Stop Trying to Please Everyone in Business “I cannot give you the formula for success, but I can give you the formula for failure, which is: Try to please everybody.”  Herbert B. Swope, American Journalist As a business you cannot please everyone. Not everyone will not like what you do, not everyone wants or needs…

The Seven Steps to Selling

Seven Steps to Selling

There are many interpretations of the 7 Steps to Selling.  Here’s one.  The key to the seven steps is to make sure you go through each step even if it takes a little or a long time.  Skip a step and you might find yourself starting all over. 7  Steps to selling 1.     Make initial…

humour in advertising

Does Humour Sell?

Typically we buy from people we like.  And people who are charismatic.  In my last blog I talked about the characteristics of charismatic people which included their ability to openly share their failings – usually with good humour. Watching the social media space I often get a giggle out of some of the Memes people…