subway business tips

Start Small Finish Big

Start small, Finish big Fred DeLuca one of the co-founders of Subway reckons 15 key lessons explain how he created this international franchise juggernaut. Whether you start small and want to stay small or have ambitions to be like Subway, these are 15 great tips from his book ‘Start Small Finish Big’. Start small: Keep the…

easter and business

Lessons from Rabbits

With all the rabbit paraphernalia about for Easter it got me thinking about some of our favourite rabbit characters and the things we can learn about business from them. Some wisdom from Rabbits: Everyone needs a friend who is all ears.  We can’t always go it alone. Sometimes we need a sounding board, preferably one…

business branding

Developing a Brand Toolkit

A good business is more than a good idea, and goes beyond a great product or service, a successful business creates a brand, fulfilling the promise between you and your customers.  Branding reflects everything you want your business to say about you.  If you’ve got your USP, have a clear understanding of your target market…