It can be confusing to be a small business owner. On one hand you are told to hold onto our ‘why’ – the reason you wanted to go into business in the first place. On the other hand you are encouraged to respond to the market – without customers you don’t have a business. It’s…
What are you selling? In a presentation by #Mark Bouris today, he re-enforced my strong belief that creating a business around your purpose is more important that your product. He talked about acquiring the taste of coffee and tea – bitter on the tongue but sweet on the provoking memories of nurturing brought about by…
Top ten tips to get your business and life in shape Have a really good pitch. This relies on you have a very specific USP (Unique Selling Proposition). The more niche you can be the easier it is to sell to the market who are prepared to buy Understand your target market. Under no circumstances,…