Top ten tips to get your business and life in shape
- Have a really good pitch. This relies on you have a very specific USP (Unique Selling Proposition). The more niche you can be the easier it is to sell to the market who are prepared to buy
- Understand your target market. Under no circumstances, ever, is EVERYONE your target market
- Get rid of the things in you life that add no value: bad relationships, unhealthy habits, old memories, clutter, procrastination
- Something worth doing is worth doing badly. Nothing is perfect from the start – learn from jumping in
- Be prepared for hard work. Business is not easy – you want easy – get a job
- Be customer service focussed. Without customers you don’t have a business, everything else comes second.
- Measure and evaluate everything. If you don’t you won’t know what’s working and what is not.
- Outsource. The only way to make money while you sleep.
- Value every minute and every cent. It all adds up
- Enjoy yourself – otherwise it’s really not worth it.
