easter bunny no ears

Chocolate

Now I’ve got your attention!  But really – I do want to talk about chocolate because it’s Easter, because chocolate is known as the cure-all, feel good, indulgence (or every day treat) and I love how clever chocolate marketing is! As Australians we absolutely love chocolate!  We love chocolate so much we eat around 7kilos…

9 Marketing Tricks

9 Marketing tricks from retailers – to be aware of – or to copy! Retailers are smart. They have done their research and know our weaknesses. They know how to make us use more and spend more. You can use these tactics in your own small business – or be sure to be aware of…