Kick start your small business marketing plan with the 80/20 rule., Marketing begins – not with ideas – but with data! Did you know that in general terms, 80% of your revenue comes from 20% of your loyal customers and their networks? The old 80/20 rule or Pareto Principle was created in 1906 by economist…
While Australians are entrepreneurial is fear dominating the desire to achieve success in business? The 2013 Amway Global Entrepreneurship Report surveyed over 26,000 people across 24 countries. Australia had the third highest rate of positive sentiment towards entrepreneurship with 84% of respondents, only 3% behind world leaders Finland and Denmark and 14% above the international…