australian change

#2015Budget

Australia’s 2 million small businesses appear to be the big winners in the #2015budget. Small enterprises are being encouraged to go out and invest in their businesses through these measures: You can claim an unlimited number of tax deductions for buying cars and machinery valued at less than $20,000 each. As long as it’s not stock,…

customer touch points

Customer Touch Points

Customer service does not begin and end with a sale.  Your customer service is defined by all of the interactions you have with your customer before, during and after the sale.  To improve your level of customer service you need to review all of these interactions or ‘touch points’. Customer touch points are your brand’s…

take risks in business to succeed

The Hardest Work You Can Do Is Make Decisions

According to research there is no correlation between success and hours worked!    In todays business environment you don’t necessarily use most of your time to make products  – you make decisions.  How to market, how to sell, how to be creative. To paraphrase #Seth Godin (from his book Small Is the New Big):  Richard Branson…

3M post it story

Seven Ways to Use a Post-It Note

I love the post-it note – the product is just so useful and the 3M company has a great story of re-invention and persistence. If you are familiar with the story of the post-it note you will know that it was created after a series of mistakes.  An engineer was working on the development of…