I’ve said it many times – the most important key to success is you – and the second most important is your USP (Unique Selling Proposition). Just as you should celebrate how you are different to everyone else, your brand should be recognised as being different from your competitors. And it’s not just once –…
Are there new business ideas anymore or just interpretations of old ones? #Dr Ken Cato of Cato Brand Partners at the #Small Business Big Marketing presentation yesterday claimed that for business ideas “uniqueness is dead”. And if there are ground-breaking ideas – it becomes quickly known and copied by others. Just as I have copied…
Let’s face it most consumers in developed countries have what they want – food water and shelter are covered! In this world where most of our needs are met and there are a multitude of options in how to spend our disposable dollar the challenge for business is substantial. Do we need the latest bicycle?…
There is a reason there is a whole supermarket aisle dedicated to chocolate. It because we all have different tastes. And if we didn’t have different tastes 10 years ago, the chocolate industry has convinced us that we do! Chocolate is bought for a variety of reasons: just because it was looking at me; because…