target market

Why saying no is good for business

Stop Trying to Please Everyone in Business “I cannot give you the formula for success, but I can give you the formula for failure, which is: Try to please everybody.”  Herbert B. Swope, American Journalist As a business you cannot please everyone. Not everyone will not like what you do, not everyone wants or needs…

Adidas running shoe

Why you need a partnership agreement

Business PreNuptials Many people go into business with their life partners, friends or family members. Businesses can be inherited by children graciously or reluctantly. There can be guilt, loyalty or expectation tied up with inherent corporate knowledge or laziness. Not all of these partnerships work and can become complicated as the business grows, changes focus or…