PEST model

PEST Model for Trends

PEST Analysis – External To ensure your small business remains relevant to your target market you should be constantly examining trends.  Working on the business not just in it.  Using the PEST model, trends in the following areas should be examined to identify the potential opportunities or challenges for your business: Political / Legal: What…

Facebook logo

Facebook Tips

The workshop with Sam Shazzam was another reminder about what Facebook is – it’s social media repeat ‘SOCIAL’ – and as a business we need to respect that when using it for promoting our business. As the woman behind Aldi Mum, School Mum and Good Funny Smart, as expected, Sam made some great points.  As…