It’s rare that we succeed through sheer luck! Persistence, patience and perseverance lead to reward, whatever you put your mind to. And for most things perfection is unattainable, as in yoga, learning about business is an ongoing journey not a destination.
Today I have committed to leading a 21 Day Blog Challenge. Like exercise it can be more motivating to take on a challenge with others so I am in this together with a team. The start of something new brings with it excitement, hesitation, drama. Usually accompanied by ‘why did I sign up for this?’. And perhaps what excuse can I use to get out of it! (anyone?)
These are common feelings that are not unsurmountable – usually just by starting, by taking the first step – in our case writing the first blog – and we are away.
But success doesn’t come without preparation. Mental and physical prep. I found myself thinking of blog ideas while out walking the dog and on return I was able to map out some ideas for the 21 Day Blog Challenge.
I have consulted the ‘Google gods’ and looked for keywords associated with small business and coaching and I have set some goals.
I have also read countless blog posts about tips and tricks to get started and these are my current top 5:
1. Be Consistent
That’s why we’re doing the challenge! But also be consistent with your blogs ‘voice’, your look and feel.
2. Define Your Goals
Are you trying to establish yourself as an expert in your field? Are you trying to promote your business? Are you simply blogging for fun and to share your ideas and opinions?
3. Know Your Target Market
Your blog’s design and content should reflect the expectations of your audience. Use the 21 Day Challenge to see what topics people are responding to.
4. Be Visible
Blogging is not a demonstration of, “if you build it, they will come.” A successful blog requires compelling content and promoting your blog in other places (like Facebook) to develop a community around it.
5. Be Yourself
Your blog is an extension of you and your brand. Inject your brands personality into your blog. Don’t blog like a reporter (there are plenty of places for that). Blog like you’re having a conversation with each of your readers. Blog from your heart and use the stimulus around you to create new content.