how to write a media release

How to Write a Media Release

Public Relations is about finding ways to get your message out the public through journalists. Getting ‘free’ media coverage for your business / concept / social enterprise can help you reach your target market in a form that people generally feel is more credible than advertising or other promotional activities. While I advocate employing specialists for…

business ideas at 3am

Planning for 2015

Planning for 2015 During this crazy time of year, when as product businesses we are taking advantage of Christmas or service businesses trying to finalise business before Christmas, few of us will take the tome to plan for 2015. Working IN your business is critical at this time of year – but so is working…

have a plan b

Have a plan B

Two of my clients this week have run into some trouble. They have Personal Training (PT) businesses, they are injured and their injuries require surgery.  Now while this is not the end of the world – you can run a PT session lying on your back and in your PJ’s if you want, but definitely…

business ducks

To Plan or Not to Plan – That is the Question!

I consistently come across articles that dismiss the need or value of a business plan.  ‘Lean thinking’, ‘no-heirarchy model’ are two names given to a number of methodologies that essentially favours experimentation over planning.  Personally I am a fan of the plan! Grand entrepreneurs from Anita Roddick to Richard Branson have openly challenged the need…