"Everything will be okay in the end. If it's not okay, it's not the end." John Lennon

This is not business as usual

Business Planning, Business Tips

Everything will be okay in the end. If it’s not okay, it’s not the end.” John Lennon Business is tough at the moment. Governments have imposed restrictions, shut down establishments and limited the opportunities for many businesses to interact with customers in-person. The flow-on impacts have been and will be exponential. The worst might be yet to…

Don't throw the baby out with the bath water

Do you have Luddites in your customer mix?

Marketing

The balance between traditional and non-traditional media for small business operators. Not every customer is the same. My mother does not use social media. She is not one of those grandmas’ who wants to connect with her grandkids through socials or Skype or messenger. You will get a text or a phone call (and she…