I have discovered entrepreneurs can be a little crazy. They have out of the box ideas, a high appetite for risk and a zany approach to success. While undertaking research for my book on the Legacy of Anita Roddick (a self confessed ‘crazy person’) I have dived deep into trying to understand what made her…
9 Marketing tricks from retailers – to be aware of – or to copy! Retailers are smart. They have done their research and know our weaknesses. They know how to make us use more and spend more. You can use these tactics in your own small business – or be sure to be aware of…
Market Research There are two schools of thought when it comes to the value of market research for business: “Running a company on market research is like driving while looking in the rear view mirror” “Running a company without market research is like driving with your eyes closed” I think the truth lies somewhere in…
I am guilty of it – most small business owners are – too many ideas – not enough time! Especially when it comes to marketing. There are so many ways to market your business – especially online – and there are so many people telling how you their idea is the best. My inbox is…
How do you raise your prices without upsetting your loyal customers? Pricing is one of the hardest tasks to undertake as a business owner. How do I set prices that attract the right clients and give me the return I deserve? Generally when small business owners start out they undervalue themselves and consequently undercharge their…
I finally got around to watching the film ‘Wonder’. My son read it as a grade 6 text – an opportunity for young people to ‘walk in another’s shoes.’ It was a lovely film, based on a true story, with an important message about empathy. The face to face bullying portrayed in the film was…