Unique Selling Proposition

I’ve said it many times – the most important key to success is you – and the second most important is your USP (Unique Selling Proposition). Just as you should celebrate how you are different to everyone else, your brand should be recognised as being different from your competitors. And it’s not just once –…

When One Girl Wins We All Win

“When one woman wins we all win” Pink Pink admitted she had been jealous of her chart rivals in the past until she came to accept that you can’t make everyone happy and instead of jealousy she had the option to be truly happy for other women and that is what she is. Adding to the…

The empowered buyer

Buyers are changing in every industry.  Armed with extensive and easily available information, buyers are spending more time researching and using a broader range of sources than ever before. Buyers today believe they have infinite choice and infinite power and they’re not afraid to use it! The era of the ’empowered buyer’ is characterised by:…