Sunday Roast and Small Business A Sunday Roast is tradition in our house. Why? Well for a number of reasons 1) It’s a favourite and has been since I was a kid on the farm 2) I don’t have to think about ‘what’s for dinner?’ other than if its chicken, beef or lamb; 3) it…
Seven Ideas from Small Business Big Marketing There were many interesting, some conflicting, views at the Small Business Big Marketing Presentations on Thursday. I’ve summarised some of the quotes and views on how to make your business different. Here I have given my take on what the messages were for small business. 1. “Be Yourself…
Are there new business ideas anymore or just interpretations of old ones? #Dr Ken Cato of Cato Brand Partners at the #Small Business Big Marketing presentation yesterday claimed that for business ideas “uniqueness is dead”. And if there are ground-breaking ideas – it becomes quickly known and copied by others. Just as I have copied…
For some businesses social and environmental responsibility is part of their DNA from the start (think #TheBodyShop and Anita Roddick, #Peppermint Magazine). For others it’s a case of “when I start to make money part of my profit will go to…” You may have realised that the minute you register a business name you become open…
There are many hats a small business owner must wear, especially in start up phase. As a soloist you can be the CEO, Vice President of Sales, Marketing Manager, Financial Strategist and Admin Assistant. While it can make sense to be in control of all aspects of your business at some point you will need…
How Search Engines Read Your Site Search Engine Optimization (SEO) is about being ‘seen’ by search engines. Many small businesses aim to be on the ‘first page of google’, and blogs can help. Search engines work by sending out crawlers to index your site’s contents. Crawlers follow the links found on your site and enter…