The balance between traditional and non-traditional media for small business operators. Not every customer is the same. My mother does not use social media. She is not one of those grandmas’ who wants to connect with her grandkids through socials or Skype or messenger. You will get a text or a phone call (and she…
Many people have a fear of networking. I was fearful of networking ‘back in the day’ when networking was primarily about being thrust into a space where people try and sell you something, anything they’ve got – even if you are not remotely in the target market. You get trapped being sold to and leave…
Market Research There are two schools of thought when it comes to the value of market research for business: “Running a company on market research is like driving while looking in the rear view mirror” “Running a company without market research is like driving with your eyes closed” I think the truth lies somewhere in…
Buyers are changing in every industry. Armed with extensive and easily available information, buyers are spending more time researching and using a broader range of sources than ever before. Buyers today believe they have infinite choice and infinite power and they’re not afraid to use it! The era of the ’empowered buyer’ is characterised by:…
Stop Trying to Please Everyone in Business “I cannot give you the formula for success, but I can give you the formula for failure, which is: Try to please everybody.” Herbert B. Swope, American Journalist As a business you cannot please everyone. Not everyone will not like what you do, not everyone wants or needs…
I had to make a big purchase decision recently – a dishwasher. After 12 great years ours had broken down and let’s face it – life is not so great without a dishwasher – and the 9 and 12 year olds weren’t that efficient! Like me, people are increasingly turning to online reviews and social…