rear view mirror

Market Research

Market Research There are two schools of thought when it comes to the value of market research for business: “Running a company on market research is like driving while looking in the rear view mirror” “Running a company without market research is like driving with your eyes closed” I think the truth lies somewhere in…

The empowered buyer

Buyers are changing in every industry.  Armed with extensive and easily available information, buyers are spending more time researching and using a broader range of sources than ever before. Buyers today believe they have infinite choice and infinite power and they’re not afraid to use it! The era of the ’empowered buyer’ is characterised by:…

target market

Why saying no is good for business

Stop Trying to Please Everyone in Business “I cannot give you the formula for success, but I can give you the formula for failure, which is: Try to please everybody.”  Herbert B. Swope, American Journalist As a business you cannot please everyone. Not everyone will not like what you do, not everyone wants or needs…

deciding on how to buy a dishwasher

Why will your customers choose you?

I had to make a big purchase decision recently – a dishwasher. After 12 great years ours had broken down and let’s face it – life is not so great without a dishwasher – and the 9 and 12 year olds weren’t that efficient! Like me, people are increasingly turning to online reviews and social…

chocolate

Chocolate!

There is a reason there is a whole supermarket aisle dedicated to chocolate. It because we all have different tastes.  And if we didn’t have different tastes 10 years ago, the chocolate industry has convinced us that we do!  Chocolate is bought for a variety of reasons:  just because it was looking at me; because…