Customer Service for Retailers “The purpose of business is to create and keep customers”. Peter Drucker It doesn’t matter how good your product is – products do not just ‘sell themselves’. You can’t just open your doors and expect customers to come in – and keep coming back unless you give them the customer service…
Don’t apologise for your price! A friend and I met for lunch yesterday and had some time beforehand to peruse the bespoke shops and an art gallery. In the Gallery, the artworks were lovely. A particular piece caught the eye of my friend. She had been looking for an artwork for one of her walls. This…
This is a great piece of marketing from Scott Pape! Cleverly written and very enticing for fans of his. You get a discount on his new book The Barefoot Investor for Families – yay! But he also adds a guilt trip – you are also encouraged to buy three copies at the discounted price so…
Kick start your small business marketing plan with the 80/20 rule., Marketing begins – not with ideas – but with data! Did you know that in general terms, 80% of your revenue comes from 20% of your loyal customers and their networks? The old 80/20 rule or Pareto Principle was created in 1906 by economist…
I have discovered entrepreneurs can be a little crazy. They have out of the box ideas, a high appetite for risk and a zany approach to success. While undertaking research for my book on the Legacy of Anita Roddick (a self confessed ‘crazy person’) I have dived deep into trying to understand what made her…
Market Research There are two schools of thought when it comes to the value of market research for business: “Running a company on market research is like driving while looking in the rear view mirror” “Running a company without market research is like driving with your eyes closed” I think the truth lies somewhere in…