customer service

Customer Service for Retailers

Customer Service for Retailers “The purpose of business is to create and keep customers”. Peter Drucker It doesn’t matter how good your product is – products do not just ‘sell themselves’. You can’t just open your doors and expect customers to come in – and keep coming back unless you give them the customer service…

How to price your artwork

Do not Apologise for your Price

Don’t apologise for your price! A friend and I met for lunch yesterday and had some time beforehand to peruse the bespoke shops and an art gallery. In the Gallery, the artworks were lovely.  A particular piece caught the eye of my friend.  She had been looking for an artwork for one of her walls. This…

The Barefoot Investor for Families

This is a great piece of marketing from Scott Pape! Cleverly written and very enticing for fans of his. You get a discount on his new book The Barefoot Investor for Families – yay!  But he also adds a guilt trip – you are also encouraged to buy three copies at the discounted price so…

The 80/20 Rule for Marketing

Kick start your small business marketing plan with the 80/20 rule., Marketing begins – not with ideas – but with data! Did you know that in general terms, 80% of your revenue comes from 20% of your loyal customers and their networks? The old 80/20 rule or Pareto Principle was created in 1906 by economist…

little crazy

Are you crazy?

I have discovered entrepreneurs can be a little crazy. They have out of the box ideas, a high appetite for risk and a zany approach to success. While undertaking research for my book on the Legacy of Anita Roddick (a self confessed ‘crazy person’) I have dived deep into trying to understand what made her…