What is business?

We tend to overcomplicate business.  But having worked in micro businesses and international businesses, the core idea is the same.  Business is no more than buying and selling.  Traditionally this was called trading. Business stripped bare is nothing more than buying and selling.  As the business operator you have something to sell that’s different from…

Get Your Business in Shape!

Top ten tips to get your business and life in shape Have a really good pitch.  This relies on you have a very specific USP (Unique Selling Proposition).  The more niche you can be the easier it is to sell to the market who are prepared to buy Understand your target market. Under no circumstances,…