The Barefoot Investor for Families

This is a great piece of marketing from Scott Pape! Cleverly written and very enticing for fans of his. You get a discount on his new book The Barefoot Investor for Families – yay!  But he also adds a guilt trip – you are also encouraged to buy three copies at the discounted price so…

9 Marketing Tricks

9 Marketing tricks from retailers – to be aware of – or to copy! Retailers are smart. They have done their research and know our weaknesses. They know how to make us use more and spend more. You can use these tactics in your own small business – or be sure to be aware of…

More pie

There’s enough pie for everyone

Skimming through my inbox today I almost had one of those ‘oh no’ – (in fact it was a little more graphic than that!) Announced in the on-line publication #Start-Up Smart were two new business courses – I felt sick. Established companies, clever names, fancy pages, great mentors. In terms of product and marketing I…

christmas and business

Christmas Countdown

While the Christmas countdown is on for those looking forward to gift giving and holidays, for business now is the time to take advantage of the season as well as preparing for the year ahead. We are either flat out working ‘in the business’ to fill Christmas orders and make money while the sun shines…

What is business?

We tend to overcomplicate business.  But having worked in micro businesses and international businesses, the core idea is the same.  Business is no more than buying and selling.  Traditionally this was called trading. Business stripped bare is nothing more than buying and selling.  As the business operator you have something to sell that’s different from…